658.802 HAR
HBR's 10 must reads on strategic marketing.
C Brugha St Lending:DUE 21-11-17, C Brugha St Lending:AVAILABLE, Aungier St. Lending:AVAILABLE
2013
HBR's 10 must reads on strategic marketing.
C Brugha St Lending:DUE 21-11-17, C Brugha St Lending:AVAILABLE, Aungier St. Lending:AVAILABLE
2013
HBR's 10 must reads on strategic marketing.
C Brugha St Lending:DUE 21-11-17, C Brugha St Lending:AVAILABLE, Aungier St. Lending:AVAILABLE
2013
Marketer's toolkit : the 10 strategies you need to succeed
C Brugha St Lending:AVAILABLE
c2006
HBR's 10 must reads on strategic marketing.
C Brugha St Lending:DUE 21-11-17, C Brugha St Lending:AVAILABLE, Aungier St. Lending:AVAILABLE
2013
658.802 HAT : Hatton, Angela
Marketing plans with a winning edge / Angela Hatton
Aungier St. Lending:AVAILABLE
1996
658.802 HIE
How to Write a Successful Marketing Plan
Aungier St. Lending:AVAILABLE
How to Write a Successful Marketing Plan
Aungier St. Lending:AVAILABLE
How to Write a Successful Marketing Plan
Aungier St. Lending:AVAILABLE
How to Write a Successful Marketing Plan
Aungier St. Lending:AVAILABLE
2 additional entries
658.802 HOF
Essentials of services marketing : concepts, stragies & cases / K. Douglas Hoffman, John E.G. Bateson
Aungier St. Lending:AVAILABLE
2001
Services marketing : concepts, strategies and cases / K. Douglas Hoffman ... [et al].
Aungier St. Lending:AVAILABLE
2009
Services marketing : concepts, strategies and cases / K. Douglas Hoffman ... [et al].
Aungier St. Lending:AVAILABLE
2009
Services marketing : concepts, strategies and cases / K. Douglas Hoffman ... [et al].
Aungier St. Lending:AVAILABLE
2009
18 additional entries
658.802 HOO
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud
Aungier St. Lending:AVAILABLE
2008
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud
Aungier St. Lending:AVAILABLE
2008
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud
Aungier St. Lending:AVAILABLE
2008
Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.
Aungier St. Lending:AVAILABLE
2004
7 additional entries
658.802 HUG
Marketing communications.
Aungier St. Lending:AVAILABLE
2005
658.802 IAN : Iannuzzi, Al.
Greener products : the making and marketing of sustainable brands / Al Iannuzzi.
C Brugha St Lending:DUE 07-11-17
2012
658.802 IRO : Irons, Ken
The marketing of services : a total approach to achieving competitive advantage
Aungier St. Lending:AVAILABLE
1996
658.802 JAI
Marketing planning & strategy: casebook / Subhash C. Jain
Aungier St. Lending:AVAILABLE
2001
Marketing planning & strategy / Subhash C. Jain
Aungier St. Lending:AVAILABLE
1997
Marketing planning & strategy / Subhash C. Jain
Aungier St. Lending:AVAILABLE
2000
Marketing planning and strategy / Subhash C. Jain, George T. Haley.
C Brugha St Lending:AVAILABLE
c2009
Marketing planning & strategy / Subhash C. Jain.
C Brugha St Lending:DUE 18-10-17
2004
658.802 JON : Jones, Maggie.
Customer communications : 2005-2006 / Maggie Jones and Alison Cheeseman.
Aungier St. Lending:AVAILABLE
2005
658.802 KAR : Karakaya, Fahri
Entry barriers and market entry decisions : a guide for marketing executives / Fahri Karakaya and Mic
Aungier St. Lending:AVAILABLE
1991
658.802 KIM : Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W.
Aungier St. Lending:AVAILABLE
2005
658.802 KIT : Kitchen, Philip J.
Marketing communications : principles and practice / Philip J. Kitchen
Aungier St. Lending:AVAILABLE
1998
658.802 KOT
Strategic Marketing For NonProfit Organizations / Philip Kotler and Alan Andreasen
Aungier St. Lending:AVAILABLE
1996
Strategic Marketing For NonProfit Organizations / Philip Kotler and Alan Andreasen
Aungier St. Lending:AVAILABLE
1996
Strategic Marketing For NonProfit Organizations / Philip Kotler and Alan Andreasen
Aungier St. Lending:AVAILABLE
1996
Strategic Marketing For NonProfit Organizations / Philip Kotler and Alan Andreasen
Aungier St. Lending:AVAILABLE
1996
Strategic Marketing For NonProfit Organizations / Philip Kotler and Alan Andreasen
Aungier St. Lending:AVAILABLE
1996
658.802 KUH
The greening of markets : product competition, pollution and policy making in a duopoly / Michael Kuh
Aungier St. Lending:AVAILABLE, Bolton St. Lending:AVAILABLE
2005
The greening of markets : product competition, pollution and policy making in a duopoly / Michael Kuh
Aungier St. Lending:AVAILABLE, Bolton St. Lending:AVAILABLE
2005
658.802 KUM : Kumar, Nirmalya.
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya K
Aungier St. Lending:AVAILABLE
c2004
658.802 KUR
Services marketing / David L. Kurtz, Kenneth E. Clow
Aungier St. Lending:AVAILABLE
1998
Services marketing / David L. Kurtz, Kenneth E. Clow
Aungier St. Lending:AVAILABLE
1998
Services marketing / David L. Kurtz, Kenneth E. Clow
Aungier St. Lending:AVAILABLE
1998
Services marketing / David L. Kurtz, Kenneth E. Clow
Aungier St. Lending:AVAILABLE
1998
658.802 LAM
Market-driven management : strategic and operational marketing / Jean-Jacques Lambin.
Aungier St. Lending:AVAILABLE
2000
Market-driven management : strategic and operational marketing.
Aungier St. Lending:AVAILABLE
2012
Market-driven management : strategic and operational marketing / Jean-Jacques Lambin.
Aungier St. Lending:AVAILABLE
2000
Market-driven management : strategic and operational marketing / Jean-Jacques Lambin.
Aungier St. Lending:AVAILABLE
2000
658.802 LAN : Lancaster, Geoffrey,
Strategic marketing, planning and evaluation / Geoff Lancaster and Lester Massingham
Aungier St. Lending:AVAILABLE
1996
658.802 LEE
Building models for marketing decisions / Peter S.H. Leeflang ... [et al.].
Aungier St. Lending:AVAILABLE
2000
Building models for marketing decisions / Peter S.H. Leeflang ... [et al.].
Aungier St. Lending:AVAILABLE
2000
658.802 LEH
Analysis for Marketing Planning
Aungier St. Lending:AVAILABLE
Analysis for marketing planning / Donald R. Lehmann.
Aungier St. Lending:AVAILABLE
2008
658.802 LEP : Vyakarnam, Shailendra
Marketing Action Plan for the Growing Business / Shailendra Vyakarnam and John Leppard
Aungier St. Lending:AVAILABLE
1994
658.802 LEV
Guerrilla marketing goes green : winning strategies to improve your profits and your planet / Jay Con
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE
c2010
Guerrilla marketing goes green : winning strategies to improve your profits and your planet / Jay Con
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE
c2010
658.802 LIL
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Ra
Aungier St. Lending:AVAILABLE
c1998
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Ra
Aungier St. Lending:AVAILABLE
c1998
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Ra
Aungier St. Lending:AVAILABLE
c1998
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Ra
Aungier St. Lending:AVAILABLE
c1998
5 additional entries
658.802 LOV
Services marketing : a European perspective / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE
c1999
Services marketing : a European perspective / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE
c1999
Services marketing : a European perspective / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE
c1999
Services marketing : a European perspective / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE
c1999
8 additional entries
658.802 LUT
The marketing plan : how to prepare and implement it / William M. Luther.
Aungier St. Lending:AVAILABLE, C Brugha St Lending:DUE 08-11-17
c2011
The marketing plan : how to prepare and implement it / William M. Luther.
Aungier St. Lending:AVAILABLE, C Brugha St Lending:DUE 08-11-17
c2011
658.802 MAR : Marshall, Kimball P.
Marketing information systems : creating competitive advantage in the information age / Kimball P. Ma
Aungier St. Lending:AVAILABLE
1995
658.802 MAU : Mauborgne, Reneé.
Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / Renee
Aungier St. Lending:AVAILABLE
2017
658.802 McD
Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
Aungier St. Lending:AVAILABLE
c2012
Marketing plans : how to prepare them, how to use them.
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE, C Brugha St Lending:DUE 10-11-17, C Brugha St Lending:DUE 07-11-17
2011
Marketing plans : how to prepare them, how to use them.
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE, C Brugha St Lending:DUE 10-11-17, C Brugha St Lending:DUE 07-11-17
2011
Strategic marketing planning : state-of-the-art developments
Aungier St. Lending:AVAILABLE
1996
64 additional entries
658.802 McK
Social marketing to protect the environment : what works / Doug McKenzie-Mohr ... [et al.].
C Brugha St Lending:AVAILABLE
c2012
658.802 MEI
Cases in marketing of services : an international collection / [edited by] Arthur Meidan, Luiz Moutin
Aungier St. Lending:AVAILABLE
1993
658.802 MOO
Unmarketable : brandalism, copyfighting, mocketing, and the erosion of integrity / Anne Elizabeth Moo
Aungier St. Lending:AVAILABLE
2007
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
Aungier St. Lending:AVAILABLE
2005
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
Aungier St. Lending:AVAILABLE
2005
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
Aungier St. Lending:AVAILABLE
2005
2 additional entries
658.802 MOS : Moss, Gloria.
Gender, design and marketing : how gender drives our perception of design and marketing / Gloria Moss
Aungier St. Lending:AVAILABLE
c2009
658.802 MUD : Mudie, Peter.
Services marketing management / Peter Mudie and Angela Pirrie.
C Brugha St Lending:AVAILABLE
2006
658.802 MUL
Marketing management : a strategic decision-making approach
Aungier St. Lending:AVAILABLE, Aungier St. Library Use:LIB USE ONLY
2013
Value for money marketing : a guide to measuring marketing performance / Roddy Mullin.
Aungier St. Lending:AVAILABLE
2001
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.
Aungier St. Lending:AVAILABLE
c2010
Marketing management : a strategic decision-making approach / John Mullins, Orville Walker, Harper Bo
Aungier St. Lending:AVAILABLE
2006
19 additional entries
658.802 MUR
Strategy and process in marketing / John A. Murray and Aidan O'Driscoll
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE
1996
Strategy and process in marketing / John A. Murray and Aidan O'Driscoll
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE
1996
Strategy and process in marketing / John A. Murray and Aidan O'Driscoll
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE
1996
Strategy and process in marketing / John A. Murray and Aidan O'Driscoll
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE
1996
18 additional entries
658.802 NGU : Nguyen, Dung
Marketing decisions under uncertainty / Dung Nguyen
Aungier St. Lending:AVAILABLE
c1997
658.802 NIJ : Nijssen, E. J.
Creating customer value through strategic marketing planning : a management approach / by Edwin J. Ni
Aungier St. Lending:AVAILABLE
2001
658.802 NUL : Nulman, Philip R.
Start up marketing : an entrepreneur's guide to launching, advertising, marketing and promoting a new
Aungier St. Lending:AVAILABLE
1997
658.802 OTT
Marketing communication management / Otto Ottesen
Aungier St. Lending:AVAILABLE
2001
The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacq
Aungier St. Lending:AVAILABLE
c2011
658.802 OUW
Integrated marketing communications / Hans Ouwersloot and Tom Duncan.
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE
2008
Integrated marketing communications / Hans Ouwersloot and Tom Duncan.
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE
2008
Integrated marketing communications / Hans Ouwersloot and Tom Duncan.
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE
2008
Integrated marketing communications / Hans Ouwersloot and Tom Duncan.
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE
2008
2 additional entries
658.802 PAL
Principles of services marketing / Adrian Palmer.
Aungier St. Lending:AVAILABLE
2008
Principles of services marketing / Adrian Palmer.
Aungier St. Lending:AVAILABLE
2008
Principles of services marketing / Adrian Palmer.
Aungier St. Lending:AVAILABLE
2008
Principles of services marketing / Adrian Palmer.
Aungier St. Lending:AVAILABLE
2008
20 additional entries
658.802 PAR
Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran.
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE
2009
Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran.
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE
2009
People businesses : making professional firms profitable/ Roger Parry
Aungier St. Lending:AVAILABLE
1991
Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran.
Aungier St. Lending:AVAILABLE, C Brugha St Lending:AVAILABLE
2009
3 additional entries
658.802 PEL
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van d
Aungier St. Lending:AVAILABLE, C Brugha St 7 day loan:AVAILABLE, C Brugha St Lending:DUE 07-11-17
2010
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van d
Aungier St. Lending:AVAILABLE, C Brugha St 7 day loan:AVAILABLE, C Brugha St Lending:DUE 07-11-17
2010
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van d
Aungier St. Lending:AVAILABLE, C Brugha St Lending:DUE 06-11-17, C Brugha St Lending:DUE 23-10-17
2013
Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van d
Aungier St. Lending:AVAILABLE, C Brugha St Lending:DUE 09-11-17, C Brugha St Lending:AVAILABLE
2007
11 additional entries
658.802 PER : Percy, Larry.
Strategic integrated marketing communications / Larry Percy.
C Brugha St Lending:DUE 10-11-17
2008
658.802 PIC
Integrated marketing communications / David Pickton, Amanda Broderick.
Aungier St. Lending:AVAILABLE, C Brugha St 7 day loan:AVAILABLE, C Brugha St 7 day loan:DUE 31-10-17
2005
Integrated marketing communications / David Pickton, Amanda Broderick.
Aungier St. Lending:AVAILABLE, C Brugha St 7 day loan:AVAILABLE, C Brugha St 7 day loan:DUE 31-10-17
2005
Integrated marketing communications / David Pickton, Amanda Broderick.
Aungier St. Lending:AVAILABLE, C Brugha St 7 day loan:AVAILABLE, C Brugha St 7 day loan:DUE 31-10-17
2005
Integrated marketing communications / David Pickton, Amanda Broderick.
Aungier St. Lending:AVAILABLE, C Brugha St 7 day loan:AVAILABLE, C Brugha St 7 day loan:DUE 31-10-17
2005
2 additional entries
658.802 PIE : Piercy, Nigel
Market-led Strategic Change : Making Marketing Happen in Your Organization / Nigel Piercy
Aungier St. Lending:AVAILABLE
1992
658.802 POL
Environmental marketing : strategies, practice, theory, and research / Michael Jay Polonsky, Alma T.
C Brugha St Lending:AVAILABLE
1997
658.802 PRO
Strategic marketing : an introduction / Tony Proctor.
C Brugha St Lending:AVAILABLE, Aungier St. Lending:AVAILABLE
2008
Strategic marketing : an introduction / Tony Proctor.
C Brugha St Lending:AVAILABLE, Aungier St. Lending:AVAILABLE
2008
658.802 QUE : Quelch, John A.
Cases in strategic marketing management : business strategies in Muslim countries / John A. Quelch.
Aungier St. Lending:AVAILABLE
2001
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