To what extent are event companies utilising social media as a PR tool: how does this tool impact upon strategy, consumer relationships and reputation managment?
Imprint
Dublin: DIT, 2014
LOCATION
CALL NO.
STATUS
C Brugha St Theses
Photocopy room
LIB USE ONLY
Note
Supervisor: Theresa Ryan
Thesis
Dissertation submitted for BSc in Event Management, 2014
